Karva Chauth Festival Projected To Generate ₹22,000 Crore In Business

Karva Chauth festival, taking place tomorrow, is expected to generate around ₹22,000 crore in business across India, up from over ₹15,000 crore last year. This increase underscores the festival’s growing economic importance alongside its cultural significance. MP Praveen Khandelwal noted the alignment of this year’s celebration with PM Modi’s “Vocal for Local” initiative, promoting domestic goods.