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Sowrya consultancy
Will An 8-Week OTT Window Revive Theatre Footfalls?

Will An 8-Week OTT Window Revive Theatre Footfalls?

The Telugu film industry is considering a mandatory eight-week OTT window to revive theatres amid falling streaming revenues. However, audience habits have changed, with many preferring diverse digital entertainment options. Experts note that only high-quality, exciting films can draw crowds, while average movies may fail regardless of delayed OTT releases.

February 26, 2026 / 08:58 PM IST
Now Husband And Wife: Vijay–Rashmika Share First Wedding Photos

Now Husband And Wife: Vijay–Rashmika Share First Wedding Photos

South cinema stars Vijay Deverakonda and Rashmika Mandanna have shared their first official wedding photos as husband and wife from their intimate Udaipur ceremony. Fans are celebrating the couple’s union, with the newlyweds looking radiant together. The images mark the much-anticipated reveal after their private “Virosh” wedding celebrations.

February 26, 2026 / 07:28 PM IST
Sree Vishnu’s Comedy Vishnu Vinyasam Eyes Clean Hit

Sree Vishnu’s Comedy Vishnu Vinyasam Eyes Clean Hit

Sree Vishnu’s upcoming film Vishnu Vinyasam, releasing February 27, faces little box office competition as recent films faltered early. Known for clean comedy, Vishnu hopes this film continues his success streak. With a one-week solo run before Mrithyunjay, positive audience word of mouth could make Vishnu Vinyasam a solid hit.

February 26, 2026 / 06:45 PM IST
Is RGV Undercutting South Cinema With “Dhurandhar 2”?

Is RGV Undercutting South Cinema With “Dhurandhar 2”?

Ranveer Singh’s “Dhurandhar 2,” releasing March 19, faces massive hype, but RGV’s social media claims calling it an “Asteroid” exaggerate its box office potential. Critics feel his statements risk undermining South Indian films, especially pan-India Telugu releases, which are poised to break records, despite Dhurandhar 2’s strong expectations after the ...

February 26, 2026 / 05:09 PM IST
Toxic’s Runtime Rumor Fuels Sequel Speculations?

Toxic’s Runtime Rumor Fuels Sequel Speculations?

Yash’s “Toxic” is making waves, but rumors of a 2 hr 20 min runtime have fans concerned. Given its multi-layered story, star cast, and grand scale, many feel this may be too short, sparking speculation about a possible 2-part franchise. The official runtime is yet to be confirmed, but trailers and Yash’s striking look have […]

February 26, 2026 / 04:20 PM IST
Allu Arjun’s Public Fan Association Display Sparks Criticism

Allu Arjun’s Public Fan Association Display Sparks Criticism

Allu Arjun is forming district fan committees for social service, but openly flaunting them is outdated. Publicity, group photos, and conventions invite criticism, making him appear self-obsessed. His team should manage associations discreetly, let their work speak, and ensure they seem independent, avoiding direct hero-led promotion in today’s social media era.

February 26, 2026 / 04:09 PM IST
Why Sudipto Sen Didn’t Direct The Kerala Story 2

Why Sudipto Sen Didn’t Direct The Kerala Story 2

Filmmaker Sudipto Sen, who directed the 2023 hit The Kerala Story, won’t helm the sequel The Kerala Story 2: Goes Beyond. He said sensitive topics need deep, long-term research and he can’t base a film on unverified sources like WhatsApp forwards or news reports. The sequel, directed by Kamakhya Narayan Singh, has already stirred political […]

February 26, 2026 / 03:35 PM IST
Is Ram Charan’s “Peddi” Facing Pressure Once Again?

Is Ram Charan’s “Peddi” Facing Pressure Once Again?

Ram Charan’s “Peddi” is scheduled for an April 30 release. “Chikiri” has raised expectations, with the second single set to release soon. While the makers are confident about meeting the date, industry circles remain skeptical. With around 25 working days left and a special song still to be shot, the team is working intensely to […]

February 26, 2026 / 03:20 PM IST
Prabhas’ Selfie With Meher Ramesh, VV Vinayak Goes Viral

Prabhas’ Selfie With Meher Ramesh, VV Vinayak Goes Viral

Prabhas’ “The Raja Saab” failed to meet expectations, though he reportedly assured producers of another collaboration soon. Meanwhile, a viral selfie featuring Prabhas with Meher Ramesh and V V Vinayak has sparked speculation. Sources say the picture was taken at a private party hosted at Vinayak’s residence, suggesting it was a friendly get-together.

February 26, 2026 / 03:09 PM IST
Tollywood Finally Debates Theatre-Saving OTT Window

Tollywood Finally Debates Theatre-Saving OTT Window

Around 40 exhibitors from the Telugu states proposed an eight-week OTT window to save theaters at the Film Chamber’s Executive Committee meeting. Producers including Suresh Babu, Suniel Narang, Dil Raju, and Tagore Madhu agreed to form a committee. A cut-off date will be fixed, amid concerns over loopholes and producer-exhibitor conflicts.

February 26, 2026 / 02:09 PM IST
Can 8-Week OTT Gap Boost Theatre Footfalls?

Can 8-Week OTT Gap Boost Theatre Footfalls?

The Telugu film industry is reconsidering a mandatory eight-week OTT window as revenues decline and rates hinge on box office performance. However, delaying OTT may not revive theatres. Audiences now value time and quality over convenience. Only genuinely exciting films can draw crowds and average movies will struggle, regardless of when they stream.

February 26, 2026 / 02:08 PM IST
‘Aaya Sher’ Single Becomes Global Sensation Instantly

‘Aaya Sher’ Single Becomes Global Sensation Instantly

The first single, ‘Aaya Sher,’ from Nani’s upcoming film “The Paradise” has taken the internet by storm, topping YouTube charts in India and the UAE and ranking high worldwide. Directed by Srikanth Odela, the film releases August 21, 2026. Fans praise the track and crew, while makers plan multi-language versions to expand its global reach […]

February 26, 2026 / 01:29 PM IST
Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Sree Vishnu’s rom-com “Vishnu Vinyasam,” directed by debutant Yaadunaath Maruthi Rao, releases this Friday. Speaking at the Hyderabad pre-release event, he praised Nayan Sarika and the technical team, thanking producers and crew. Calling it a simple yet entertaining story, he said the youthful first half and family-driven second half make it a sure-shot superhit.

February 26, 2026 / 01:20 PM IST
When Will Sharwanand’s Bhogi Be Wrapped Up?

When Will Sharwanand’s Bhogi Be Wrapped Up?

The first look of Sharwanand’s upcoming film “Bhogi” has taken social media by storm, with its intense poster instantly grabbing attention and raising expectations among fans and trade circles. Directed by Sampath Nandi, the film releases on Aug 28. Shooting is progressing briskly and is expected to wrap by May 2026, allowing ample post-production time […]

February 26, 2026 / 01:09 PM IST
Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s upcoming comedy-drama “Vishnu Vinyasam” has successfully passed the censor board’s review, receiving a U/A certificate. The film, directed by debutant Yadunaath Maruthi Rao, has a concise runtime of approximately two hours. It features Nayana Sarika alongside Sree Vishnu and is produced by Sumanth Naidu G, with music composed by Radhan.

February 26, 2026 / 12:20 PM IST