McDonald’s Invests $100 Million To Recover From E. Coli Outbreak Impact

McDonald’s is investing $100 million to restore customer confidence after an E. Coli outbreak linked to Quarter Pounder burgers caused a sharp drop in sales. The investment includes $35 million for marketing and $65 million in support for franchisees. While sales fell nearly 12% in late October, recovery has started, though numbers remain below last year’s levels.