PVR INOX Defends Ticket And Popcorn Pricing

PVR INOX MD Ajay Bijli said ticket prices are misunderstood, arguing Rs 259 per ticket is reasonable for the cinema experience. He clarified popcorn prices start at Rs 159, while Rs 400 options apply only to premium screens with unlimited refills. Bijli said selective headlines wrongly generalize premium pricing across all theatres nationwide for audiences.