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Among Sankranthi Tollywood releases, Ravi Teja’s “Bhartha Mahasayulaku Wignyapthi (BMW)” is the first to lock its OTT debut. ZEE5 has acquired streaming rights, with the premiere expected on March 13, 2026. Despite underperforming in theatres, the film has sparked curiosity among home viewers, and its digital response will decide its second innings.