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The ICC and Coca-Cola are thrilled to announce an eight-year global partnership.
We are excited to announce an eight-year global relationship between the ICC and Coca-Cola. This includes all ICC World events through the end of 2031 in all three formats.
With a total duration of 13 years (2019–2021), the official signing ceremony held at the ICC offices validated the relationship as one of the longest-lasting associations the ICC has ever made with a single brand.
As a result, the ICC now only partners with the Coca-Cola Company’s brands for nonalcoholic beverages. Through the end of 2031, this agreement covers all men’s and women’s competitions at the highest level of the sport, including the ICC Champions Trophies, ICC T20 World Cups, and ICC Cricket World Cups.
A significant international men’s and women’s competition will take place annually during the partnership, in addition to a World Test Championship Final every two years.
