In a surprising twist, Vivo has emerged as the leader in India’s smartphone market, surpassing Xiaomi and Samsung. In the last quarter, Vivo shipped 9.1 million units, claiming 19% market share, boosted by seasonal sales and promotions. Xiaomi and Samsung fell to 17% and 16% respectively. Meanwhile, Oppo saw significant growth with a 43% increase in shipments, while Realme faced challenges.