IPL’s Boom: Brand Value Crosses ₹1 Lakh Crore Mark
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The IPL has emerged as an undisputed force in world cricket, and the brand value of IPL has reached Rs.1 lakh crore, as per the latest reports. With IPL fans all over the world, the broadcasting rights are being sold at huge prices. The brand value is increasing due to the increase in the value of franchises and sponsorship deals.