The Hidden Costs of 10-Minute Deliveries In India’s Quick Commerce Boom

India’s quick commerce sector, promising 10-minute deliveries, is reshaping consumer habits but raises significant societal concerns. While companies like Blinkit and Zepto expand rapidly, the pressure for instant gratification may lead to negative consequences, including unsafe working conditions. As consumer expectations soar, the industry must grapple with the implications of this fast-paced model.