Saudi Arabia’s $1 Trillion Red Sea Bet Aims To Redefine Luxury Tourism

Saudi Arabia is investing $1 trillion in its Red Sea Project to transform its image and attract global luxury travellers. With ultra-exclusive resorts like St. Regis and Six Senses, the kingdom blends sustainability, opulence, and culture. Tourists now discover a new Saudi—beyond Mecca and Medina—where desert meets indulgence in a carefully curated experience.