Content Overtakes Stardom In Tollywood Box Office

In Tollywood, star power no longer guarantees openings, as 2025 biggies starring Ram Charan, Jr NTR, and Pawan Kalyan underperformed amid hype. Audiences now reward strong pre-release content and high ticket prices, and OTT windows hurt footfalls. ‘OG’ succeeded by attracting neutral viewers, proving content and execution matter more than stardom.