Director Atlee has helmed India’s costliest ad film for Ching’s Desi Chinese, starring Ranveer Singh, Bobby Deol, and Sreeleela. The ₹150 crore TVC features grand sets, global VFX, and multiple locations. This is Atlee’s first ad project post Jawan. He’s now directing a ₹700 crore sci-fi film with Allu Arjun and Deepika Padukone.