Sitharaman Calls For India To Defy Western Diktats And Build “Brand Bharat”

At the India Ideas Conclave 2024, Union Finance Minister Nirmala Sitharaman urged India to build “Brand Bharat” by rejecting Western diktats. She emphasized that ethical production should come from India, highlighting traditional industries like carpet making. She also called for enhancing temples and tourist centers with modern technology for an immersive, better experience.