Is Theatrical Window Losing Value Due To OTT?

The May 1 release window, once crowded after Peddi’s delay, is now slowing as films struggle without OTT deals. Producers are hesitant to lock dates without digital backing, delaying projects like “Toxic,” “Lenin,” and “Vishwambhara.” A cautious OTT market is disrupting release plans, though it may eventually rebalance theatrical and digital dynamics.