Ola Electric launched its “#EndICEAge” campaign to boost India’s shift to electric mobility. The offer includes the Gen 3 S1 X (2 kWh) and Roadster X (2.5 kWh) at Rs 49,999, with benefits up to Rs 50,000, valid until March 31, 2026. Ola aims to make EVs a compelling alternative amid rising fuel prices and growing environmental concerns.