Pradeep Ranganathan’s “LIK” Faces “Dacoit” Challenge

Pradeep Ranganathan’s “LIK,” directed by Vignesh Shivan, releases on April 10 but has generated surprisingly low buzz, especially in the Telugu market. Despite his strong fan base, promotions have underperformed. With “Dacoit” releasing the same day, only strong word of mouth can drive momentum. Success hinges on the love story connecting with audiences.