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Bigg Boss Telugu 9 began on September 7, 2025, hosted by Nagarjuna Akkineni, featuring celebrities and six commoners. Contestants are paid weekly, with payouts after elimination. Commoners earn Rs 15,000–20,000 daily, while top celebrities earn up to Rs 40,000 per day. Finalists can earn up to Rs 50 lakh, excluding prize money and endorsements.
