Pushpa 2: The Rule Breaks Records With Netflix’s Whopping ₹270 Crore Deal

Allu Arjun’s highly anticipated film, Pushpa 2: The Rule, has been making waves in the entertainment industry, even before its release. The sequel to the blockbuster hit Pushpa: The Rise, directed by Sukumar, has now set a new benchmark in the world of digital rights.

According to the latest reports, Netflix has secured the post-theatrical rights for Pushpa 2: The Rule in a groundbreaking deal worth ₹270 crores. This historic agreement marks the highest amount ever paid by a streaming platform for an Indian film’s digital rights.

The first part of the Pushpa franchise was previously available on Amazon Prime Video. However, for the sequel, Netflix has emerged victorious in acquiring the rights, showcasing their immense confidence in the film’s success.
Pushpa 2: The Rule has been creating a massive buzz across the globe, with fans eagerly anticipating its release. The film is set to have a grand theatrical run in multiple languages, further adding to its appeal.

Recognizing the craze surrounding the franchise, Netflix is expected to leverage this opportunity to attract a significant subscriber base. The streaming giant’s willingness to invest such a substantial amount in the film’s digital rights underscores the faith they have in its potential to captivate audiences.

Produced by the esteemed Mythri Movie Makers, Pushpa 2: The Rule is slated for release on December 6th, 2024. The film boasts an ensemble cast, including Allu Arjun reprising his role as the fierce sandalwood smuggler, Pushpa Raj, along with Rashmika Mandanna and Fahadh Faasil.

The record-breaking ₹270 crore deal with Netflix is a testament to the immense popularity and anticipation surrounding Pushpa 2: The Rule. As the film gears up for its release, fans and industry enthusiasts alike eagerly await the next chapter in the thrilling saga of Pushpa Raj.