Women Cricketers’ Brand Value Soars After World Cup Triumph

The success of the ICC Women’s World Cup has boosted the brand value of Indian women cricketers by 40-100%. Leading brands in beauty, fashion and banking are keen to collaborate with players. Top stars like Harmanpreet, Smriti, and Jemimah, as well as young talents Shafali Verma, Charani, Pratika, and Richa, are attracting strong endorsement interest.