Despite recent controversies surrounding the Tirumala Laddu prasadam, sales have surged, with 3.66 lakh laddus sold on September 21, up from 3.59 lakh on September 19. The TTD board is addressing concerns about quality following allegations of adulteration, including animal fat in ghee. To restore sanctity, TTD plans to conduct a ritual and has committed to ensuring the purity of the prasadam.