Smartphone Sales Surge During Festive Season In India

Smartphone sales in India grew 11% year-over-year during the festive season from September 26 to October 6, with Samsung leading the market at 20% share. Key models like the Galaxy M35 and Galaxy S23 drove sales, which increased by 17% YoY. The first wave’s extended duration of 11 days helped boost sales, with Samsung benefiting from attractive deals and sponsorships on major platforms.