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The Mahindra Thar Roxx is generating significant buzz online, especially after the auction of its first production unit (VIN 0001) raised ₹ 1.31 crore for charity. Launched at ₹ 12.99 lakh, bookings will begin in October, with deliveries starting around Dussehra. Test drives are also set to commence next month, featuring a 4×4 diesel powertrain.
