Mahindra Auto achieved record SUV sales of 54,504 vehicles in October 2024, marking a 25% year-on-year increase. The company also recorded total sales of 96,648 units, including commercial vehicles and exports. Veejay Nakra, President of the Automotive Division, highlighted the positive momentum, particularly with the Thar ROXX, which garnered 1.67 lakh bookings in its first hour.