Devara, set to release on September 27, is generating record pre-release business with theatrical rights valued at ₹215 crore, marking the highest for Jr. NTR. The film has strong buzz and is expected to perform well, with overseas pre-sales reaching $2.5 million. The anticipated success is bolstered by a hike in ticket prices in AP and Telangana, positioning Devara as a major contender at the box office.