Brands Preparing To Invest ₹3,000 Crore At The Maha Kumbh

India Inc is set to spend ₹3,000 crore on branding and marketing at the 45-day Maha Kumbh in Prayagraj, starting January 13. The event, attracting 400 million devotees, has sparked massive interest from FMCG, pharma, EVs, and UPI gateways. Crayons Advertising, which holds ad rights, reports overwhelming domestic and international queries about the event’s branding potential.