“Raju Weds Rambai” Director’s ‘Underwear’ Challenge Sparks Buzz

“Raju Weds Rambai,” releasing this Friday, marks director Venu Udugula’s debut as producer, with newcomers Akhil Raj Uddemari and Tejaswini Rao. At the pre-release event, director Saailu Kaampati vowed to stand in Ameerpet in just underwear if the film gets negative talk. With sharply reduced ticket prices, the real-incident love story hopes to attract audiences.