Amazon Launches 15-Minute Delivery Pilot In India

Amazon India has launched a 15-minute quick commerce service pilot in Bengaluru, offering fast deliveries of groceries and essentials. Competing with Blinkit, Swiggy Instamart, and Zepto, Amazon aims to expand its reach. Samir Kumar, Country Manager, highlighted selection, value, and convenience. The service won’t replace Amazon Fresh, which continues to offer fresh food and daily essentials.