OTT Platforms Shift To Pay-Per-View Deals, Leaving Producers At Risk

Post-pandemic, OTT platforms like Amazon Prime and Netflix are focusing more on Indian and regional films, but shifting towards pay-per-view deals rather than traditional purchases. While this reduces risk for the platforms, producers face potential losses if films underperform. Digital giants are selectively investing in big-star projects, leaving producers to navigate an increasingly cautious market.