BMW India launched the 2024 M340i at ₹74.9 lakh (ex-showroom). Updates include Arctic Race Blue and Fire Red paint options, 19-inch alloy wheels, Vernasca leather upholstery, and a redesigned steering wheel. Powered by a 3.0L turbo engine (374 hp, 500 Nm), it accelerates 0-100 km/h in 4.4 seconds. Competitors include Mercedes-AMG C43 (₹98.25 lakh) and Audi S5 (₹77.32-83.15 lakh).