The box office is increasingly unpredictable, with star power no longer ensuring success. Films like Chiranjeevi’s “Bholaa Shankar,” Prabhas’ “The Raja Saab,” and NTR’s “War 2” struggled. Pawan Kalyan’s “Ustaad Bhagat Singh” also fell short, grossing under ₹100 crore and selling just over 1 million tickets, highlighting the need for fresh, innovative storytelling.