• hittv google news
  • hittv facebook
  • hittv youtube
  • hittv twitter
  • hittv instagram
Sowrya consultancy
  • Home
  • »film updates
Toxic’s Runtime Rumor Fuels Sequel Speculations?

Toxic’s Runtime Rumor Fuels Sequel Speculations?

Yash’s “Toxic” is making waves, but rumors of a 2 hr 20 min runtime have fans concerned. Given its multi-layered story, star cast, and grand scale, many feel this may be too short, sparking speculation about a possible 2-part franchise. The official runtime is yet to be confirmed, but trailers and Yash’s striking look have […]

February 26, 2026 / 04:20 PM IST
Allu Arjun’s Public Fan Association Display Sparks Criticism

Allu Arjun’s Public Fan Association Display Sparks Criticism

Allu Arjun is forming district fan committees for social service, but openly flaunting them is outdated. Publicity, group photos, and conventions invite criticism, making him appear self-obsessed. His team should manage associations discreetly, let their work speak, and ensure they seem independent, avoiding direct hero-led promotion in today’s social media era.

February 26, 2026 / 04:09 PM IST
Why Sudipto Sen Didn’t Direct The Kerala Story 2

Why Sudipto Sen Didn’t Direct The Kerala Story 2

Filmmaker Sudipto Sen, who directed the 2023 hit The Kerala Story, won’t helm the sequel The Kerala Story 2: Goes Beyond. He said sensitive topics need deep, long-term research and he can’t base a film on unverified sources like WhatsApp forwards or news reports. The sequel, directed by Kamakhya Narayan Singh, has already stirred political […]

February 26, 2026 / 03:35 PM IST
Is Ram Charan’s “Peddi” Facing Pressure Once Again?

Is Ram Charan’s “Peddi” Facing Pressure Once Again?

Ram Charan’s “Peddi” is scheduled for an April 30 release. “Chikiri” has raised expectations, with the second single set to release soon. While the makers are confident about meeting the date, industry circles remain skeptical. With around 25 working days left and a special song still to be shot, the team is working intensely to […]

February 26, 2026 / 03:20 PM IST
Prabhas’ Selfie With Meher Ramesh, VV Vinayak Goes Viral

Prabhas’ Selfie With Meher Ramesh, VV Vinayak Goes Viral

Prabhas’ “The Raja Saab” failed to meet expectations, though he reportedly assured producers of another collaboration soon. Meanwhile, a viral selfie featuring Prabhas with Meher Ramesh and V V Vinayak has sparked speculation. Sources say the picture was taken at a private party hosted at Vinayak’s residence, suggesting it was a friendly get-together.

February 26, 2026 / 03:09 PM IST
Tollywood Finally Debates Theatre-Saving OTT Window

Tollywood Finally Debates Theatre-Saving OTT Window

Around 40 exhibitors from the Telugu states proposed an eight-week OTT window to save theaters at the Film Chamber’s Executive Committee meeting. Producers including Suresh Babu, Suniel Narang, Dil Raju, and Tagore Madhu agreed to form a committee. A cut-off date will be fixed, amid concerns over loopholes and producer-exhibitor conflicts.

February 26, 2026 / 02:09 PM IST
Can 8-Week OTT Gap Boost Theatre Footfalls?

Can 8-Week OTT Gap Boost Theatre Footfalls?

The Telugu film industry is reconsidering a mandatory eight-week OTT window as revenues decline and rates hinge on box office performance. However, delaying OTT may not revive theatres. Audiences now value time and quality over convenience. Only genuinely exciting films can draw crowds and average movies will struggle, regardless of when they stream.

February 26, 2026 / 02:08 PM IST
‘Aaya Sher’ Single Becomes Global Sensation Instantly

‘Aaya Sher’ Single Becomes Global Sensation Instantly

The first single, ‘Aaya Sher,’ from Nani’s upcoming film “The Paradise” has taken the internet by storm, topping YouTube charts in India and the UAE and ranking high worldwide. Directed by Srikanth Odela, the film releases August 21, 2026. Fans praise the track and crew, while makers plan multi-language versions to expand its global reach […]

February 26, 2026 / 01:29 PM IST
Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Sree Vishnu’s rom-com “Vishnu Vinyasam,” directed by debutant Yaadunaath Maruthi Rao, releases this Friday. Speaking at the Hyderabad pre-release event, he praised Nayan Sarika and the technical team, thanking producers and crew. Calling it a simple yet entertaining story, he said the youthful first half and family-driven second half make it a sure-shot superhit.

February 26, 2026 / 01:20 PM IST
When Will Sharwanand’s Bhogi Be Wrapped Up?

When Will Sharwanand’s Bhogi Be Wrapped Up?

The first look of Sharwanand’s upcoming film “Bhogi” has taken social media by storm, with its intense poster instantly grabbing attention and raising expectations among fans and trade circles. Directed by Sampath Nandi, the film releases on Aug 28. Shooting is progressing briskly and is expected to wrap by May 2026, allowing ample post-production time […]

February 26, 2026 / 01:09 PM IST
Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s upcoming comedy-drama “Vishnu Vinyasam” has successfully passed the censor board’s review, receiving a U/A certificate. The film, directed by debutant Yadunaath Maruthi Rao, has a concise runtime of approximately two hours. It features Nayana Sarika alongside Sree Vishnu and is produced by Sumanth Naidu G, with music composed by Radhan.

February 26, 2026 / 12:20 PM IST
Basil Joseph, Priyanka Mohan Join Rajinikanth’s Next?

Basil Joseph, Priyanka Mohan Join Rajinikanth’s Next?

Superstar Rajinikanth’s new film, “Thalaivar173,” produced by Kamal Haasan, will be directed by Cibi Chakravarthy after Sundar C exited. Malayalam actor Basil Joseph and Priyanka Mohan join the cast, with Basil playing Rajinikanth’s son. The shoot begins in April post-“Jailer 2,” with Anirudh Ravichander composing music. The film is set for Pongal 2027 release.

February 26, 2026 / 12:20 PM IST
Sree Vishnu Calls OTT Dubbing A Major Challenge

Sree Vishnu Calls OTT Dubbing A Major Challenge

Sree Vishnu’s rom-com “Vishnu Vinyasam,” directed by debutant Yaadunaath Maruthi Rao and starring Nayan Sarika, releases this Friday. During promotions, he said his intentional wordplay creates fun for Telugu audiences, but dubbing into other languages for OTT is challenging, as artists struggle to understand and translate the words, making the process difficult.

February 26, 2026 / 12:09 PM IST
Bollywood Biggie: Priyamani Teams With Rohit Shetty

Bollywood Biggie: Priyamani Teams With Rohit Shetty

Versatile actress Priyamani has bagged a key role in “Golmaal 5,” the next installment of Rohit Shetty’s blockbuster comedy franchise. The shoot will commence soon, with the announcement imminent. This high-profile Bollywood project adds to her work across Telugu, Tamil, Kannada, and Hindi films, further enhancing her pan-India presence and career growth.

February 26, 2026 / 11:20 AM IST
“Charitha Kamakshi” To Release Directly On OTT

“Charitha Kamakshi” To Release Directly On OTT

The small-budget Telugu romantic drama “Charitha Kamakshi,” announced in February 2021, features Divya Sripada and Abhai Naveen in lead roles. Directed by debutant Sthreelanka Chandu Saayi, the film’s teaser and a soothing song were released as part of promotions. After a long wait, it will premiere directly on the OTT platform ETV Win on March […]

February 26, 2026 / 11:09 AM IST