• hittv google news
  • hittv facebook
  • hittv youtube
  • hittv twitter
  • hittv instagram
Sowrya consultancy
Tollywood Sees Heavy Hype But Weak Box Office Openings

Tollywood Sees Heavy Hype But Weak Box Office Openings

Tollywood producers are spending ₹1–2 crore or more on heavy promotions, teasers, trailers, social media buzz and events, yet many films still underperform on opening day. Social media views often reflect paid reach, not genuine audience interest. Experts say better research on target audiences and smarter marketing strategies are needed.

March 4, 2026 / 08:10 PM IST
Veteran Star Rambha Set For Comeback After 16 Years

Veteran Star Rambha Set For Comeback After 16 Years

Veteran actress Rambha is gearing up for a comeback to shooting after 16 years. Having featured in more than 100 films across eight languages, she stepped away from cinema after her marriage in 2010. Now, she is preparing for a striking return with a transformed look. With exciting Telugu and Tamil projects already secured, a […]

March 4, 2026 / 07:24 PM IST
VIRAL: Priyanka Chopra & Nick Jonas Light Up Holi Celebrations

VIRAL: Priyanka Chopra & Nick Jonas Light Up Holi Celebrations

Bollywood star Priyanka Chopra and pop singer Nick Jonas marked Holi with vibrant celebrations, sharing joy and colors with fans. Nick posted a romantic picture with Priyanka on social media, sending warm Holi wishes to everyone. The couple’s annual participation in the festival continues to captivate fans, and festive cheer in a truly memorable way.

March 4, 2026 / 05:39 PM IST
Telugu People Got Wonderful Daughter-In-Law: Vijay Deverakonda

Telugu People Got Wonderful Daughter-In-Law: Vijay Deverakonda

Vijay Deverakonda emotionally said, “Telugu people have got a wonderful daughter-in-law. Please bless her,” referring to his wife, Rashmika, at a Hyderabad meet. The heartfelt appeal drew cheers. The couple hosted back-to-back fan and media lunches, creating a celebratory atmosphere, as Vijay requested everyone shower love and blessings on his newlywed wife.

March 4, 2026 / 05:20 PM IST
Is Annagaru’s Delay Strategy Going To Work?

Is Annagaru’s Delay Strategy Going To Work?

Karthi’s “Annagaru Vostaru” faced repeated delays, legal issues, and audience rejection, with no Telugu theatrical release. The rushed OTT dubbing mishandled NTR references, retaining MGR visuals, angering viewers. Now, the team attempts a course correction, but after severe backlash, it remains to be seen if this late fix can salvage the film’s reputation.

March 4, 2026 / 04:20 PM IST
Are “Toxic” And “Jana Nayagan” Releasing Together?

Are “Toxic” And “Jana Nayagan” Releasing Together?

Yash’s “Toxic” has been postponed to June 4, 2026, citing Middle East uncertainties, while Vijay’s “Jana Nayagan” may also release in June, coinciding with his birthday. With both films under KVN Productions, industry buzz questions whether the banner will manage two major releases in the same month, amid rising fan expectations and financial pressures.

March 4, 2026 / 04:09 PM IST
UBS: Thaman Replaces DSP For Background Music?

UBS: Thaman Replaces DSP For Background Music?

Recent reports suggest Thaman has replaced Devi Sri Prasad to compose the background score for Pawan Kalyan’s “Ustaad Bhagat Singh,” surprising fans and cinephiles. A similar change occurred in Allu Arjun’s “Pushpa 2: The Rule,” with Thaman and Sam CS collaborating. Produced by Mythri Movie Makers, the film may also be preponed to March 19, […]

March 4, 2026 / 03:35 PM IST
Disha Patani Hints At Extended Screen Time In Kalki 2

Disha Patani Hints At Extended Screen Time In Kalki 2

Bollywood top actress Disha Patani revealed that her role in Kalki 2 will be more substantial than in the first installment. Directed by Nag Ashwin and headlined by Prabhas, the sequel is expected to elevate her character Roxy into a crucial force that significantly influences the storyline, adding fresh intrigue and momentum.

March 4, 2026 / 03:33 PM IST
Pawan Kalyan’s “Ustaad Bhagat Singh” Could Be Preponed

Pawan Kalyan’s “Ustaad Bhagat Singh” Could Be Preponed

The postponement of “Toxic” from March 19 shocked fans, as Dil Raju had planned a major Telugu release. With the Kannada film now shifted to June 4, buzz in Tollywood suggests “Ustaad Bhagat Singh” makers are looking to prepone their release to March 19, coinciding with Telugu New Year, Ugadi, with distributors being informed to […]

March 4, 2026 / 03:23 PM IST
Veteran Character Actor Vijay Krishna Passes Away At 81

Veteran Character Actor Vijay Krishna Passes Away At 81

Veteran Bollywood character actor Vijay Krishna, aged 81, passed away today. Known for key roles in Guzaarish, Gandhi, and PK, he also portrayed Shah Rukh Khan’s father in Devdas. His remarkable screen presence earned admiration across generations. The cause of death remains undisclosed, as colleagues and admirers pay heartfelt tributes.

March 4, 2026 / 02:23 PM IST
Where’s The Promised Song From “Ustaad Bhagat Singh”?

Where’s The Promised Song From “Ustaad Bhagat Singh”?

“Ustaad Bhagat Singh,” starring Pawan Kalyan and directed by Harish Shankar, is slated for a March 26 release, generating strong buzz. Sreeleela and Raashii Khanna play the female leads. In a recent interview, Shankar promised a song update on March 4, 2026, but no official announcement has been made, leaving fans eagerly seeking news and […]

March 4, 2026 / 02:20 PM IST
“Band Melam” Release Date Confirmed After Speculation

“Band Melam” Release Date Confirmed After Speculation

“Band Melam” is an upcoming Telugu fun love drama starring Harsh Roshan and Sridevi Apalla, who previously appeared together in “Court” (2025). Directed by Sathish Javvaji, the film recently made headlines when reports claimed its release had been postponed to April 3. The makers clarified the rumours, confirming it will release as scheduled on March […]

March 4, 2026 / 02:09 PM IST
After Chiru, Is Balayya Teaming Up With Young Director?

After Chiru, Is Balayya Teaming Up With Young Director?

Tollywood’s trend is shifting as senior stars support young directors. After Chiranjeevi teaming up with Dasara’s Srikanth Odela, reports suggest Nandamuri Balakrishna will collaborate with Vivek Athreya for his 112th film. Impressed by fresh scripts, both actors aim to break formula boundaries and present themselves in new-age, never-seen-before avatars.

March 4, 2026 / 01:20 PM IST
₹499 Family Combo: ETV Win’s Bold Move To Boost Footfalls

₹499 Family Combo: ETV Win’s Bold Move To Boost Footfalls

High ticket and popcorn prices have hurt theater footfalls, yet few corrective steps emerged. ETV Win is experimenting with ₹99 tickets and a ₹499 family combo with popcorn for “Sampradhayani Suppini Suddhapoosani. ” Such pricing innovations spark debate and could boost footfalls, making cinema outings affordable for families and smaller films.

March 4, 2026 / 01:09 PM IST
Christopher Nolan Set To Review Final Edit Of “Ramayana”

Christopher Nolan Set To Review Final Edit Of “Ramayana”

Ranbir Kapoor and Nitesh Tiwari’s “Ramayana,” starring Sai Pallavi and Yash, is India’s costliest film. Reports suggest Christopher Nolan may review its final edit, with cinematographer Hoyte Van Hoytema possibly joining for 72 days from August. Backed by Namit Malhotra’s DNEG, the magnum opus targets a grand global release during Diwali 2026.

March 4, 2026 / 12:20 PM IST