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Sowrya consultancy
Tollywood Finally Debates Theatre-Saving OTT Window

Tollywood Finally Debates Theatre-Saving OTT Window

Around 40 exhibitors from the Telugu states proposed an eight-week OTT window to save theaters at the Film Chamber’s Executive Committee meeting. Producers including Suresh Babu, Suniel Narang, Dil Raju, and Tagore Madhu agreed to form a committee. A cut-off date will be fixed, amid concerns over loopholes and producer-exhibitor conflicts.

February 26, 2026 / 02:09 PM IST
Can 8-Week OTT Gap Boost Theatre Footfalls?

Can 8-Week OTT Gap Boost Theatre Footfalls?

The Telugu film industry is reconsidering a mandatory eight-week OTT window as revenues decline and rates hinge on box office performance. However, delaying OTT may not revive theatres. Audiences now value time and quality over convenience. Only genuinely exciting films can draw crowds and average movies will struggle, regardless of when they stream.

February 26, 2026 / 02:08 PM IST
‘Aaya Sher’ Single Becomes Global Sensation Instantly

‘Aaya Sher’ Single Becomes Global Sensation Instantly

The first single, ‘Aaya Sher,’ from Nani’s upcoming film “The Paradise” has taken the internet by storm, topping YouTube charts in India and the UAE and ranking high worldwide. Directed by Srikanth Odela, the film releases August 21, 2026. Fans praise the track and crew, while makers plan multi-language versions to expand its global reach […]

February 26, 2026 / 01:29 PM IST
Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Vishnu Vinyasam: Sure-Shot Superhit From Sree Vishnu?

Sree Vishnu’s rom-com “Vishnu Vinyasam,” directed by debutant Yaadunaath Maruthi Rao, releases this Friday. Speaking at the Hyderabad pre-release event, he praised Nayan Sarika and the technical team, thanking producers and crew. Calling it a simple yet entertaining story, he said the youthful first half and family-driven second half make it a sure-shot superhit.

February 26, 2026 / 01:20 PM IST
When Will Sharwanand’s Bhogi Be Wrapped Up?

When Will Sharwanand’s Bhogi Be Wrapped Up?

The first look of Sharwanand’s upcoming film “Bhogi” has taken social media by storm, with its intense poster instantly grabbing attention and raising expectations among fans and trade circles. Directed by Sampath Nandi, the film releases on Aug 28. Shooting is progressing briskly and is expected to wrap by May 2026, allowing ample post-production time […]

February 26, 2026 / 01:09 PM IST
Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s “Vishnu Vinyasam” Clears Censor Board

Sree Vishnu’s upcoming comedy-drama “Vishnu Vinyasam” has successfully passed the censor board’s review, receiving a U/A certificate. The film, directed by debutant Yadunaath Maruthi Rao, has a concise runtime of approximately two hours. It features Nayana Sarika alongside Sree Vishnu and is produced by Sumanth Naidu G, with music composed by Radhan.

February 26, 2026 / 12:20 PM IST
Basil Joseph, Priyanka Mohan Join Rajinikanth’s Next?

Basil Joseph, Priyanka Mohan Join Rajinikanth’s Next?

Superstar Rajinikanth’s new film, “Thalaivar173,” produced by Kamal Haasan, will be directed by Cibi Chakravarthy after Sundar C exited. Malayalam actor Basil Joseph and Priyanka Mohan join the cast, with Basil playing Rajinikanth’s son. The shoot begins in April post-“Jailer 2,” with Anirudh Ravichander composing music. The film is set for Pongal 2027 release.

February 26, 2026 / 12:20 PM IST
Sree Vishnu Calls OTT Dubbing A Major Challenge

Sree Vishnu Calls OTT Dubbing A Major Challenge

Sree Vishnu’s rom-com “Vishnu Vinyasam,” directed by debutant Yaadunaath Maruthi Rao and starring Nayan Sarika, releases this Friday. During promotions, he said his intentional wordplay creates fun for Telugu audiences, but dubbing into other languages for OTT is challenging, as artists struggle to understand and translate the words, making the process difficult.

February 26, 2026 / 12:09 PM IST
Bollywood Biggie: Priyamani Teams With Rohit Shetty

Bollywood Biggie: Priyamani Teams With Rohit Shetty

Versatile actress Priyamani has bagged a key role in “Golmaal 5,” the next installment of Rohit Shetty’s blockbuster comedy franchise. The shoot will commence soon, with the announcement imminent. This high-profile Bollywood project adds to her work across Telugu, Tamil, Kannada, and Hindi films, further enhancing her pan-India presence and career growth.

February 26, 2026 / 11:20 AM IST
“Charitha Kamakshi” To Release Directly On OTT

“Charitha Kamakshi” To Release Directly On OTT

The small-budget Telugu romantic drama “Charitha Kamakshi,” announced in February 2021, features Divya Sripada and Abhai Naveen in lead roles. Directed by debutant Sthreelanka Chandu Saayi, the film’s teaser and a soothing song were released as part of promotions. After a long wait, it will premiere directly on the OTT platform ETV Win on March […]

February 26, 2026 / 11:09 AM IST
‘Vishnu Vinyasam’ Set To Thrill Audiences Tomorrow

‘Vishnu Vinyasam’ Set To Thrill Audiences Tomorrow

The much-awaited film Vishnu Vinyasam, starring Srivishnu and Nayan Sarika, hits theaters tomorrow. Directed by Yadunath Maruthi Rao, the movie promises full-on entertainment for all ages. Srivishnu revealed that the first half will captivate young audiences. The producer also highlighted that Vishnu’s stunts in the film are bound to thrill viewers.

February 26, 2026 / 11:04 AM IST
Rocking Star Yash’s “Toxic” Set For IMAX Release

Rocking Star Yash’s “Toxic” Set For IMAX Release

Rocking Star Yash returns with “Toxic: A Fairy Tale” for Grown-Ups, directed by Geetu Mohandas, releasing worldwide on March 19, 2026. Featuring Nayanthara, Kiara Advani, and others, Yash plays dual roles. Produced by KVN Productions and Monster Mind Creations with music by Ravi Basrur, the film will premiere on premium IMAX screens across India.

February 26, 2026 / 10:14 AM IST
‘Sri Chidambaram Garu’ Now Streaming On ETV Win

‘Sri Chidambaram Garu’ Now Streaming On ETV Win

The romantic drama ‘Sri Chidambaram Garu’ is streaming on ETV Win, portraying a man with a squint eye navigating love, self-doubt, and societal judgment. Starring Vamsi Tummala, Sandhya Vasishta, and others, the film, directed by Vinay Ratnam with music by Chandu Ravi, emphasizes self-acceptance, resilience, and emotional growth in a heartfelt narrative.

February 26, 2026 / 09:39 AM IST
No Delay: ‘Peddi’ Confirms April 30 Arrival

No Delay: ‘Peddi’ Confirms April 30 Arrival

Ram Charan’s ‘Peddi,’ directed by Buchi Babu Sana and starring Janhvi Kapoor, is set to release on April 30, 2026, after initial delays. Rumors of further postponement are false. The film features a star-studded cast, including Shiva Rajkumar, Boman Irani, and Jagapathi Babu, with an A.R. Rahman musical score, promising a grand cinematic experience.

February 26, 2026 / 08:39 AM IST
No Delay: ‘Peddi’ Team Confirms April 30 Arrival

No Delay: ‘Peddi’ Team Confirms April 30 Arrival

Ram Charan’s ‘Peddi,’ directed by Buchi Babu Sana and starring Janhvi Kapoor, is set to release on April 30, 2026, after initial delays. Rumors of further postponement are false. The film features a star-studded cast, including Shiva Rajkumar, Boman Irani, and Jagapathi Babu, with an A.R. Rahman musical score, promising a grand cinematic experience.

February 26, 2026 / 08:39 AM IST