Maruti Suzuki India announced on Monday that it has sold over two lakh Grand Vitara cars in just 23 months, setting a new benchmark in the mid-SUV segment.
The leading automaker achieved the milestone of selling one lakh units in a year and added another lakh customers in a record period.
Launched in 2022, the model has ushered in a new era of SUVs with the introduction of the ‘Strong Hybrid’ and ‘S-CNG’ variants, which have seen high demand, according to the company.
“The Grand Vitara has revolutionized its segment by inspiring customers to choose sustainable options with the Strong Hybrid. The ‘ALLGRIP’ technology has also been well-received by SUV enthusiasts,” said Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India.
“With a market share of 12 per cent in the first quarter of FY24, the Grand Vitara has not only established our presence in the hyperactive mid-SUV segment but has also played a significant role in its growth,” he added.
Meanwhile, India’s automobile exports saw a robust 15.5 percent growth in the April-June quarter.
According to the Society of Indian Automobile Manufacturers (SIAM), Maruti Suzuki India emerged as the market leader with the highest exports of 69,962 vehicles during the quarter, an increase from 62,857 units in the same period last year.