“Aura farming” is Gen Z and Gen Alpha slang for deliberately showing effortless confidence, style or charisma to appear cool. The trend became popular on social media through short videos and memes. Indonesian boy Rayyan Arkan Dikha helped make it viral with his calm boat-race dance, turning “aura” into a popular online buzzword..
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Why ‘Aura Farming’ Is Going Viral Among Gen Z
