YouTube expanded its shopping affiliate programme in India, partnering with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, adding to Flipkart, Myntra, Nykaa and others. Affiliate payouts to Indian creators grew over 160% year-on-year. YouTube also launched AI tools including 'Ask YouTube for Shopping' and dynamic retail tags.
Business
YouTube Partners Amazon, Snapdeal To Boost Creator Commerce
