Despite 10-minute home delivery, people queued overnight for the iPhone 18 Pro Max in Delhi, Mumbai, and Bengaluru. The queue functions as ritual, identity, and content for superfans, resellers, and creators. Apple's deliberate scarcity, scalper networks, and "conspicuous waiting" drive the spectacle, even as global upgrade cycles stretch to 3.6 years.
Business
Why People Queue Overnight For An iPhone Delivered In 10 Minutes
