Flipkart faces backlash for a "disgusting and insensitive" print ad using obituary-style memorial boxes for its Freedom Sale. The ad featured living individuals' photos and details with copy about deals disappearing. Author Shobhaa De called for a boycott. Critics called the campaign inappropriate, while some defended it as attention-grabbing. Flipkart hasn't responded yet.
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Flipkart Faces Backlash Over Obituary-Style Freedom Sale Ad
