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Ramayana Distribution Rights Sold For Record Low Price

Ramayana's distribution rights were reportedly sold to Dharma Productions for ₹250 crore, down from a ₹500 crore bidding start, a record low for a film made on a ₹4,000 crore (two-part) budget. The first part releases this Diwali. The low price has surprised trade circles, though Dharma is expected to profit handsomely from the deal.