FSSAI Bans "100% Pure" Labels, Brands Fear Cr In Compliance Costs

FSSAI's ban on "100%," "100% pure," and similar absolute claims on food labels takes effect from July. The move aims to prevent misleading marketing, but companies face crores in compliance costs – redesigning hundreds of SKUs, writing off inventory, and managing operational disruptions. A mid-sized processor can lose months of innovation time.