Drishyam 3: The Art Of Perfect Release Planning

"Drishyam 3" is reportedly benefiting from smart release planning, a satisfying climax, and strong audience connections. Avoiding major box office clashes and arriving ahead of the festive season have boosted its prospects. The film has reportedly crossed ₹475 crore worldwide in 10 days, with Navratri and Dasara expected to further strengthen its theatrical run.