Online Festive Shopping Sets Record Pace

India’s festive online sales reached nearly Rs 24,000 crore in the first two days, according to Redseer. Amazon, Flipkart, Meesho and Ajio saw strong demand, with 8-9 crore orders placed. Smartphones led sales, followed by electronics and fashion. Affordable clothing and the demand for televisions, laptops and appliances boosted shopping across the nation.