GIVA withdrew its Rakshabandhan ad featuring Kriti Sanon after backlash over her outfit and tying a rakhi to a dog. Critics called it inappropriate, with Kangana Ranaut questioning the attire. Sanon defended it as personal choice, saying "culture is in the heart, not neckline." The brand apologized, stating no intent to hurt sentiments.
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Outfit and Dog Rakhi: GIVA Pulls Down Ad After Backlash
