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Movies

Rajamouli's Varanasi And The IMAX Challenge

With Rajamouli's Varanasi shot on IMAX cameras, India's screen shortage is under focus. Only 34 screens exist, as each costs ₹10-11 crore. Exhibitors need more local IMAX films to invest, but filmmakers face high costs and technical demands. A chicken-and-egg situation, the future depends on both sides making bold bets.