Are Single Screens At Risk As PVR INOX Moves In?

PVR INOX plans to expand into smaller towns with 300 affordable Smart Cinemas, offering tickets under ₹190. While this could threaten single screens, factors like smaller screen sizes and high F&B prices may limit impact. If priced smartly, multiplexes could attract audiences, posing a serious challenge to traditional single-screen theatres in these markets.