The BJP is pivoting to Instagram reels after the CJP movement's rapid rise on the platform. PM Modi's selfie videos mark the shift, but experts question authenticity, saying the party struggles to sound "native" on the visual, unscripted platform. The strategy aims to reach Gen Z, but reactions have been mixed, with some calling it "effortful."
Politics
BJP's Big Instagram Bet: Why Reels Are The New Political Battleground
