FSSAI barred sale of select Old Monk, Antiquity Blue, Royal Challenge, and Bagpiper variants for using artificial or nature-identical flavours instead of proper maturation. The ban affects specific plants of Diageo, Inbrew, and Mohan Rocky. Companies are concerned, arguing the practice was permitted. India's alcohol market is valued at $40 billion.
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Old Monk, Bagpiper, Royal Challenge Brands Banned By FSSAI
