FSSAI directed energy drink brands, including Red Bull, Monster, PepsiCo, and Reliance—to remove "energy drink" labels and similar claims within 90 days, citing no prescribed Indian standards. Production has stopped; stocks are piling up. Larger retailers are reluctant to stock products needing label changes. Some states have seized thousands of bottles.
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Red Bull, Monster Sales Hit As FSSAI Bans "Energy Drink" Claims
