'Ramayana' Sets Agenda With ₹375 Cr Promotion Budget

'Ramayana' is being produced on a staggering ₹4,000 crore budget, making it one of India's most expensive films ever. The makers are said to have allocated ₹375 crore exclusively for promotions, including ₹140 crore from the producers' share. If confirmed, it would mark the highest promotional budget ever planned for an Indian film, targeting global audience.