One8 Shoes Craze: Did Virat Kohli Just Beat Bollywood?

Virat Kohli's One8 shoes created a social media frenzy, reportedly selling over 1.5 lakh pairs within 24 hours, generating ₹135-150 crore in revenue. Priced around ₹9,230, matching his Test run tally, the cricket-themed footwear sparked comparisons with Bollywood's opening day collections. The launch cements One8's transition from sports to a major lifestyle brand.